Island Heritage’s involvement in the community runs a spectrum of activities, but one of its most visible corporate social responsibility initiatives is its annual CharityDrive.
During the three-day campaign, every time a motorist passes through the Island Heritage Roundabout on the Esterley Tibbetts Highway, the insurance company donates $1 on the driver’s behalf.
It’s become the company’s signature community giving event, raising more than CI$230,000 since its inception seven years ago.
“The community has really fully embraced the event,” says Monique Bush, Island Heritage manager of marketing and communications. “Participating charities also seem to really enjoy the event – they are as dedicated to its success as we are. [They] bring on board a band of enthusiastic volunteers who, alongside our staff volunteers, really make the event the success that it is year-on-year.”
Each year, Island Heritage chooses three local charities, and people lend their support by driving through the roundabout or “liking” the event on social media. This year’s charities included the Special Needs Foundation, the Family Resource Centre and the Central Caribbean Marine Institute. Since its inception, the company has donated to 18 different charities.
Volunteerism and philanthropy
Island Heritage also encourages its staff to get involved in charitable activities and events, offering employees time away from the office to volunteer.
“We also receive sponsorship and donation requests year-round, which are carefully considered by our review committee and decided on a needs basis,” says Bush. “Our pillars, arts and culture and environment, steer our decisions for sponsorship, donation and charitable alignment.”
The company recently launched an educational grant, offering a Caymanian student US$5,000 to help fund their studies at college or university.
Bush says engagement in the community has many benefits.
“Doing our part to give back, and subsequently improve our community, benefits our staff and customers’ well-being, health and happiness,” she says. “And that just makes for a better working relationship all round.”
It also means building good will.
“The greatest benefit to our company is the pride our staff, customers and shareholders feel knowing they are part of a company that has a positive impact on our community,” says Bush.