Nuggets from the social networking revolution YouTube video

Main Story:
Friend or foe for Cayman’s businesses?

  • Social media has overtaken porn on the web
  • If Facebook were a country it would be the world’s fourth largest after China, India and the US
  • 80 per cent of companies are using Linked-In as their primary tool to find employees
  • 80 per cent of Twitter usage is on mobile devices, so they can twitter anywhere at any time
  • In 2009 Boston College stopped distributing new email addresses to incoming students
  • Wikipedia has over 13 million articles and studies show it is more accurate than Encyclopedia Britannia
  • The fastest growing segment of the population using Facebook is females aged 55 to 65
  • Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the combined entire populations of Ireland, Norway and Panama
  • There are over 200,000,000 blogs and 54 per cent post content or tweet daily
  • 25 per cent of search results for the world’s top 20 largest brands are links to user-generated content
  • 34 per cent of bloggers post opinions about products and brands
  • 78 per cent of consumers trust peer recommendations; 14 per cent trust advertisements
  • 35 per cent of books sales on Amazon are for the Kindle
  • 24 out of 25 of the largest newspapers are experiencing record decline in circulation
  • We no longer search for the news; the news finds us
  • In the near future we’ll no longer need to search for products and services; they will come to us via social media
  • Social media isn’t a fad; it’s a fundamental shift in the way we communicate
  • Over 1.5 million pieces of content, such as weblinks, news stories, blog posts, photos, etc, are shared on Facebook daily.