In these days of economic constraints it takes some serious out-of-the-box thinking to generate income, especially if you are self-employed. Nickola McCoy-Snell, owner of fine art gallery Arteccentrix has employed some creative thinking when it comes to marketing her gallery and the myriad of artists who she represents. Business Editor Lindsey Turnbull reports.
Having set up a considerable group of artists who enjoy Arteccentrix’s representation, Nickola continues to work tremendously hard to ensure that her talented group receives as much exposure for their work as is possible.
Nickola decided that the creation of a glossy coffee table book that beautifully displays select pieces of art would be the perfect vehicle for highlighting established artists as well as some newcomers who are showing a vivacity and talent that just serves to broaden even further the immense talent pool we are fortunate to possess here in Cayman.
“I wanted to create something that would be a permanent showcase for our artists, something beautiful which would grace anyone’s coffee table with pride,” she confirms.
Thus Arteccentrix’s nation of Artists evolved, containing artwork from 28 artists: Alta Solomon, Avril Ward, Carole Mayor, Charles Long, Dora Williams, Gina Hulse-Welds, Greg Lipton, Jeremy Sibley, Joanne Sibley, Nickola herself, Patrick Broderick, Al Ebanks, Gordon Solomon, Moyra Curtis, John Broad, Renate Seffer, Mike Seffer, Nasaria Suckoo-Chollette, Hollace Kutay, Christel Ibsen, Teresa Grimes, Randy Chollette, Robert McKendrik, Steve Joscelyn, Sue Howe, Sue Widmer, Suladda and Wray Banker.
New artists of note include young Hollace Kutay, at just sixteen years of age the youngest contributor to the book.
“Hollace’s work is just stunning, especially when you consider her age,” Nickola enthuses.
“Her work in pointillism is particularly impressive and incredibly detailed. She also works in pottery and glass – a broad ranging talent. Hollace is currently studying art at college and we are delighted to include her work.”
Gina Hulse-Welds is another not so well-known name whose spontaneity and use of colour is exciting and mesmerizing.
One thousand books will be initially printed and Nickola envisages that this first Nation of Artists will be volume one in a series of annual books of its kind.
“We are in the final stages of production and so the first run will be in stores in Cayman in time for Christmas, making them fabulous corporate gifts or a wonderful present for a loved one,” Nickola says.
Part of the proceeds of the book will be donated to assisting with medical bills for three of Cayman’s artists currently battling cancer.
If you would like to sponsor the production of the book or would like to place an order contact Nickola at the Gallery on 927 2076.