New Thai Ritz-Carlton Reserve

Ritz-Carlton is set to launch an exclusive new brand extension, The Reserve, with the March debut of the Phulay Bay, A Ritz-Carlton Reserve in Krabi, Southern Thailand.

Set on the shores of the Andaman Sea, Phulay Bay, which will open 1 March 2009, will be a hideaway 54-villa and pavilion boutique hotel with unspoilt views of the towering limestone karsts which make up the beautiful landscape of this part of southern Thailand. Coupled with sandy beaches, a coastline flecked with more than 200 islands, surrounded by a national forest with rugged rock formations and hidden waterfalls, Phulay Bay is a natural wonder.

The essence of Phulay Bay, A Ritz-Carlton Reserve will be about enlivening the senses. Guests will subtly and gently have their senses enriched and stimulated with the resort’s own scent, signature drink, beautiful and stunning scenery both inside the suites and in the environment of the resort, as well as by the sounds of traditional Thai music coupled with the gentle lapping of the sea on the shores of Phulay Bay. This will all be coupled with the environment of tactile natural Thai silk soft furnishings and coverings to help guests truly relax in this unique and special environment.

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